Do you know what Mark Zuckerberg, Steve Jobs, President Barak Obama have in common? Well they wear the same outfit everyday. If you notice carefully you will see Steve Jobs wearing the same tee and jeans everyday and to almost every place. There are two reasons for this.
Number 1 is that they do not want to spend time every day to decide what to wear. Number 2 is that they are silently building their personal brand.
Do not think that personal branding is only about wearing the same clothes everyday or eating the same food. It is much more than that. Building a personal brand takes time and work. You as a freelancer should always aim to build your personal brand since it will be one of the cornerstones of your success in life.
If you are a graphic designer and you have your own style of illustration or say packaging design then people will name that style of art after you. That is exactly what happened with Disney. We call a particular style of illustration “Disney style”.